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Customer Centricity: Beyond the Theory

White Paper Published By: Customer Insight Group
Customer Insight Group
Published:  Oct 18, 2010
Type:  White Paper
Length:  3 pages

The customer-centric theory may, at first blush, seem a backwards approach to profitability. The focus is not on the customer's wallet, but the customer himself. Learn how successful businesses have increased share of wallet and generated fiscal growth by putting the individual customer's needs before the company's.



Tags : 
customer insight group, customer centricity, customer relationships, profitability, loyalty, fiscal growth., customer experience/engagement