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The impact of the iPad on content planning

White Paper Published By: Bright Blue Day
Bright Blue Day
Published:  Nov 04, 2010
Type:  White Paper
Length:  1 pages

Brands are realising the Apple has reported that iPads are selling faster than iPhones by reaching the Then there is Amazon and their Kindle (which is also a free app available for importance of having a 1 million sales mark in just 28 days (as opposed to 74 days for the iPhone). the iPhone and the iPad). The Amazon Kindle ruled the ebook reader device This would seem to indicate that Apple have once again managed to steal market with over 2 million sold. However sales have stalled with the launch of clear and consistent content a march on their competitors by cornering the tablet market as they have the iPad. Should Amazon be worried?



Tags : 
ipad, apple, content planning, brands, publishing, customer experience/engagement