> EPiServer Customer Engagement Platform > Building Branded Social Communities
 

Building Branded Social Communities

White Paper Published By: EPiServer Customer Engagement Platform
EPiServer Customer Engagement Platform
Published:  Nov 17, 2010
Type:  White Paper
Length:  3 pages

The conversation economy is thriving, and in the crush to build a social presence, many companies are using social media as a new outbound marketing channel. As another outlet, social media can be a substitute for traditional media and other methods of pushing marketing messages to audiences. But many marketers are falling short when it comes to building brand value and improved engagement through online communities. This white paper will give a methodology and plan for building and nurturing a branded community.



Tags : 
social community, branding, social media, online marketing, engagement, cms, marketing software