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Poor Online Customer Experience Creates Disloyal Customers

White Paper Published By: Adobe
Published:  Feb 02, 2011
Type:  White Paper
Length:  15 pages

Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth. Studies show that both B2B and B2C customers consider most online business experiences quite dissatisfying. But more and more people are using online resources when doing business with companies, and customers who have poor online experiences are increasingly likely to avoid those companies in the future.

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Tags : 
adobe, online customer experience management, loyalty, business buying process, user experience, interactive/pr agencies, interactive marketing, crm solutions/software, customer experience/engagement, e-commerce solutions, other