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The Customer Intimacy Imperative

White Paper Published By: IBM Software
IBM Software
Published:  Feb 11, 2011
Type:  White Paper
Length:  13 pages

Business success today requires a new depth of customer insight. Learn how the right blend of customer-centric strategies and advanced analytic tools can help your business achieve advantage, including:  Customer acquisition focused on attracting the right customers efficiently; relationship development strategies based on customer interests and propensity to purchase; customer value and satisfaction–based retention strategy; operational excellence achieved by acting on customer insight; and product leadership based on delivering products customers want. Read this white paper to realize the full potential of your customer relationships.

Tags : 
ibm cognos, customer intimacy imperative, customer acquisition, relationship development, interactive/pr agencies, crm solutions/software, customer experience/engagement, e-commerce solutions