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Sample Marketing Automation RFP Template

White Paper Published By: Marketo
Published:  Jun 08, 2010
Type:  White Paper
Length:  13 pages

This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.

Choosing the right marketing automation system isn’t easy. This is why we created thissample RFP, consisting entirely of actual questions from real RFPs submitted to Marketo.The 12 key areas for marketing automation success are:Campaign Management and Lead NurturingEmail MarketingLead ScoringLanding Page Creation and OptimizationSocial MediaData ManagementCRM IntegrationSales 2.0Reporting and AnalyticsPricing, Implementation, Services and SupportPrivacy and SecurityCompany Information and Infrastructure

Tags : 
b2b, automation, marketo, adaptive marketing, cmo, rfp template, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing, marketing software, data management/analytics, lead generation & automation