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The 21st-century CMO: How digital marketing is driving organization transformation

White Paper Published By: Adobe
Adobe
Published:  Mar 14, 2011
Type:  White Paper
Length:  6 pages

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.



Tags : 
adobe, cmo, digital marketing, organization transformation, chief marketing officer, interactive/pr agencies