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The ROI of Thoughtleading

White Paper Published By: emerson consulting group inv.
emerson consulting group inv.
Published:  Mar 19, 2011
Type:  White Paper
Length:  2 pages

Can Becoming a "Thoughtleader" Give You an Edge? Attempts to Quantify Its ROI Say YES Positioning yourself as a thoughtleader-writing articles, publishing books and securing speaking engagements-can help any professional or company establish and maintain credibility with clients, prospects and peers. But can it also offer a tangible, quantified return on investment (ROI)? Thoughtleading expert Ken Lizotte, author of the book "The Expert's Edge: Become the Go-To Authority People Turn To Every Time" (McGraw Hill), says yes! Using research data culled from his book, Ken's article explains the measurable benefits of becoming a thoughtleader and why and how it truly separates an individual or company from its competition.



Tags : 
return on investment, thoughtleading, thought leader, business development, investment, branding