> Jigsaw > Guide to B2B Leads: Ensure the Highest Quality Business Data
 

Guide to B2B Leads: Ensure the Highest Quality Business Data

White Paper Published By: Jigsaw
Jigsaw
Published:  Apr 12, 2011
Type:  White Paper
Length:  5 pages

Your organization's sales performance is only good as your list of prospective leads. The right business data means sales team can quickly get in touch with key decision makers and initiate the sales cycle. Incorrect or outdated information can lead you on an expensive and time-consuming - not to mention frustrating - goose chase with no chance at a sale.

Having the right information to explore new leads has become critical to the success of companies in virutally every industry. That's why more and more business are turning to data service providers to augment their sales and marketing efforts. Business data providers not only collect the most up-to-date information for decision makers throughout an organization, they maintain the lists - sometimes several times a year - to ensure your sales staff is spending its time making the sale, not hunting for the right contact information.

This white paper will discuss how business owners and salespeople can source the freshest business data and what to look for when choosing a data provider.



Tags : 
jigsaw, gen, demand generation, awareness, leads, support, sales, targetingb2b, b2b, leads, data leads, data management/analytics, lead generation & automation