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The Seven C's Of Web Content Management

White Paper Published By: SDL Web Content Management Solutions
SDL Web Content Management Solutions
Published:  Apr 25, 2011
Type:  White Paper
Length:  7 pages

The web content management (WCM) market is currently experiencing a significant evolution as requirements for those platforms have grown beyond just managing web content. Instead, organizations need WCM to help support rich, contextual, engaging, cross-channel experiences. The growth of new content types, the emergence of new channels, and the increased expectations of customers all drive this significant change in WCM. Now, content and collaboration (C&C) professionals need to remember that the "C" in WCM no longer stands for just content. Instead, they must keep in mind the additional C's as well: context, channel, consistency, community, consumer behavior, and creation.



Tags : 
forrester, web content management, wcm, content, context, channel, consistency, community, consumer behavior, creation