> Evolution of List Rental Fulfillment
 

Evolution of List Rental Fulfillment

White Paper Published By: Evolution of List Rental Fulfillment
Evolution of List Rental Fulfillment
Published:  Jun 24, 2011
Type:  White Paper
Length:  15 pages

Mailing lists are the lifeblood of direct mail marketing, but they are rented through an outmoded process that wastes time and money. This research explores the list and data acquisition process, with particular emphasis on those functions related to list rental fulfillment. This document provides a history of the list industry, with insights from several direct marketing leaders. The conculsion is that technology must be leveraged to make the list and data acquisition processes more efficient for list managers and their clients in order for direct mail marketing to have a future with sustainable growth.



Tags : 
list industry, direct marketing, mailing lists, service bureau, integration, direct mail/marketing