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25 Essentials for Exceptional Email Campaigns

White Paper Published By: Lyris, Inc.
Lyris, Inc.
Published:  Jul 01, 2011
Type:  White Paper
Length:  7 pages

Are you overlooking some of the "essentials" necessary for success in today’s complex email marketing world?

Become a savvy email marketer
Today’s savvy marketers must navigate through a complicated landscape of shifting customer expectations, challenging new technologies, evolving government regulations and other issues old-school direct marketers never had to face.

Avoid potential email marketing risks
There’s a lot at risk for those who don’t follow the essential rules of email engagement- from undelivered emails and missed sales opportunities, to blacklisting and beyond. Reduce those risks and conquer email marketing challenges with fundamental best practices that will help you get the most from your email marketing efforts.

Maximize your email campaigns and grow ROI
Let the 25 Essentials for Exceptional Email Campaigns be your guide to better email marketing campaigns and improved ROI.



Tags : 
lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation, inbox design, list quality, email mechanics, correct rendering, web analytics, content management systems, email marketing services/software, list management