> Bazaarvoice > CMO's Share Top Insights on the Bottom Line of Social

CMO's Share Top Insights on the Bottom Line of Social

White Paper Published By: Bazaarvoice
Published:  Jul 12, 2011
Type:  White Paper
Length:  9 pages

We surveyed top CMOs to get the real story about how they use social media. 90% of CMOs participate in three or more social media marketing activities. Here's your chance to see what's most important — and most impactful. It's true: results go far beyond increased site traffic — or even improvements in marketing. 89% of CMOs use some form of user-generated content to make product and service decisions. See how CMOs use — and measure — social media, from 2009 to 2011.

Download your free copy of "CMOs on Social Marketing Plans for 2011: What's the Real Value of the Customer Voice?" now.

Tags : 
bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback, customer experience/engagement, business intelligence, market research, social media marketing