> IBM Software > Business Analytics in Retail for Dummies -E-book

Business Analytics in Retail for Dummies -E-book

White Paper Published By: IBM Software
IBM Software
Published:  Aug 02, 2011
Type:  White Paper
Length:  75 pages

Business analytics isn't a new concept, but new technologies are emerging that make it possible for average business users to analyze and understand the data. This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales. In this book, you'll learn how to:

  • Understand the basic concepts of business analytics
  • Dispel business intelligence myths
  • Set up scorecards and dashboards
  • Measure consumer sentiment through social media

Tags : 
ibm, business analytics, data analytics, customer behavior, business intelligence, dashboard, social media, consumer sentiment, interactive/pr agencies, interactive marketing, web analytics, crm solutions/software, customer experience/engagement