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The State of Marketing 2011: Unica's Annual Survey of Marketers

Case Study Published By: IBM
IBM
Published:  Nov 09, 2011
Type:  Case Study
Length:  29 pages

The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations has made Unica's Annual Survey of Marketers a must read. This year, the survey found continued interest in many of the same issues from last year, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.  Read the full survey now!




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marketing, intelligence, integrattion, interactivity, unica, interactive, mobile marketing, mobile, integrate, content management systems, interactive marketing, marketing software, web analytics, crm solutions/software, customer experience/engagement, business intelligence, market research, e-commerce solutions, email marketing services/software, online video marketing