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Generating Incremental Revenue & Greater Profitability

Case Study Published By: iKnowtion
iKnowtion
Published:  Nov 09, 2011
Type:  Case Study
Length:  4 pages

Marketing executives continue to seek ways to generate incremental revenue from their marketing programs. This case describes how iKnowtion helped a well-known, national retailer by providing insight about key activities that drive profitability, a refined approach to segmentation and a customer development framework that led to millions of dollars in incremental revenue and greater profitability.

Download this case study to learn:
  • How to identify which customers will generate incremental revenue
  • Ways to transform unprofitable campaigns to those which produce double-digit ROI
  • How to ensure your analytic solution can be implemented and operationalized



Tags : 
crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation, customer experience/engagement, business intelligence, reputation monitoring, usability