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Improving Marketing Performance through Test & Learn

Case Study Published By: iKnowtion
Published:  Nov 09, 2011
Type:  Case Study
Length:  3 pages

iKnowtion helped this data-rich, US automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base.

Download the case study to find out:

  • How a revised test and learn strategy helped our client identify new sources of sales volume from their existing customer base
  • Ways to structure offers that show the trade-off between the volume and profitability they would generate
  • How to structure a test and learn program without compromising overall sales goals

Tags : 
crm strategies, test and learn, marketing strategies, customer base, analytics, iknowtion, automotive, crm solutions/software, customer experience/engagement, business intelligence, market research, usability