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Optimizing Marketing Channels

Case Study Published By: iKnowtion
Published:  Nov 17, 2011
Type:  Case Study
Length:  2 pages

This case describes how iKnowtion helped one manufacturer to understand the online and offline behavior of its customers and the impact associated with this client's online marketing efforts.

Download this case study to learn:

  • Ways to find out how customers perceive your brand
  • Which data is helpful to understanding customers and their behaviors
  • How to quantify the impact of email marketing on offline purchases made at retail stores

Tags : 
customer intelligence, behavioral analysis, customer analytics, channel optimization, iknowtion, web analytics, customer experience/engagement, business intelligence, market research, data management/analytics