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Match the Right Offer to the Right Customer at the Right Time

White Paper Published By: IBM Unica
IBM Unica
Published:  Feb 09, 2012
Type:  White Paper
Length:  6 pages

Matching the right offer to the right customer at the right time is a complex challenge, especially across multiple channels. But in a climate of rising customer expectations, now is the right time to go real-time.

Download this white paper to learn how forward-thinking organisations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.

You will learn:

  • How to deliver marketing so relevant it feels like a personalised service.
  • Ways multiple industries convert fleeting opportunities into profitable customer interactions
  • Four proven best practices for real-time inbound marketing that can produce bottom line results



Tags : 
ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions, interactive marketing, web analytics, crm solutions/software, customer experience/engagement, business intelligence, market research