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Leveraging Social Business to address CMO Key Challenges

Webinar Published By: IBM
Published:  Apr 10, 2012
Type:  Webinar

The CMO Study gathered insights from interviews with more than 1,700 top executives over the past 10 months. The study casts light on the challenges CMOs confront and the opportunities they envision in increasingly complex times.  One of the most surprising findings is the degree of consensus around the challenges CMOs are facing and that most feel underprepared to manage them. 

Join us to hear how Social Business practices can help address these challenges by: delivering value to empowered customers; fostering lasting connections;  capturing value and measuring results.

Tags : 
ibm, marketing, social business, cmo, customer satisfaction, customer connection, interactive marketing, crm solutions/software, customer experience/engagement, business intelligence, market research