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Forrester's six steps to achieving "social maturity"

White Paper Published By: Adobe
Published:  Jun 29, 2012
Type:  White Paper
Length:  20 pages

Customers and employees are becoming increasingly empowered by social technologies. This change is dramatically changing the way they communicate and collaborate.  Find out how to succeed in this new social world by making fundamental changes to resources, skills, tools, processes, and culture.

Tags : 
marketing, forrester, social media, digital marketing, emerging marketing, social maturity, interactive marketing, web analytics, market research, social media marketing