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Build Lead Gen Lures with Video

White Paper Published By: KnowledgeVision
Published:  Jun 29, 2012
Type:  White Paper
Length:  8 pages

This KnowledgeVision white paper, in collaboration with DemandGen Report, offers insights and strategies that can make a difference for you (and save you from making costly mistakes) in using video for lead generation.

The white paper covers:

  • How and why leading BtoB marketers are expanding their use of video in demand generation
  • Why production costs can sometimes be a barrier to increased use of video
  • How some marketers are using new tools and techniques to surmount that cost barrier
  • How to build your videos into digestible segments
  • Why it's important to incorporate interactivity into your video deployment, and
  • How to integrate a "call to action" into your online video to make it work MUCH harder at generating incremental sales

If you are responsible for delivering sales leads to your organization, "Build Lead Gen Lures with Video" from KnowledgeVision will help you determine the best ways to create compelling videos that are searchable, sharable, trackable, and can be the cornerstone of successful campaigns.

Download "Build Lead Gen Lures with Video" from KnowledgeVision.

Tags : 
lead gen, marketing, video marketing, emerging marketing, video, web analytics, digital, interactive marketing