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Get More Bang for your Marketing Bucks with Data Management Platforms

White Paper Published By: Bluekai
Bluekai
Published:  Aug 10, 2012
Type:  White Paper
Length:  20 pages

How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 degree approach to audience data management and analysis to get more bang out of your marketing dollar?



Tags : 
dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance