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From Social Media Hype to Social Media Marketing

White Paper Published By: IBM
Published:  Oct 24, 2012
Type:  White Paper

This brief paper is not an attempt to "debunk" social media. On the contrary, IBM believes today's new interactive forums open important opportunities to listen to, learn from, and engage with your customers. But to fully realize social media's strengths, marketers must feed what they learn-the new social media data they acquire-into the decision-making processes they already have. By integrating all marketing efforts, marketers can turn social media insights into more relevant marketing tactics in both traditional and digital channels. Read on to learn how this can be possible with 3 steps.

Tags : 
ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels, emerging marketing