> Ifbyphone, Inc. > Tracking Phone Leads: The Missing Piece of Marketing Automation

Tracking Phone Leads: The Missing Piece of Marketing Automation

White Paper Published By: Ifbyphone, Inc.
Ifbyphone, Inc.
Published:  Jan 16, 2013
Type:  White Paper
Length:  14 pages

Phone leads are often the most valuable to sales. But most marketers donít know how they generate inbound calls Ė and conventional marketing automation tools canít track phone leads.

When you canít track phone leads back to specific campaigns, you canít take credit for the revenue they bring in. And you risk wasting budget renewing ads that arenít working. 

This white paper explains how to track phone leads using voice-based marketing automation. Learn how to:

  • Track phone leads back to specific TV, radio, print, or web ads
  • Know which PPC and SEO keywords generate phone leads
  • Get concrete proof of how you are impacting revenue
  • Convert more web site visitors to phone leads
  • Close the lead reporting gap in marketing automation tools like HubSpot, Marketo, Eloqua, and Act-On

Donít waste money on ads that arenít working Ė and never pull the plug on ones that are. Download the white paper now.

Tags : 
call tracking, lead tracking, phone leads tracking, ad tracking, marketing roi, lead attribution, lead generation, inbound phone leads, inbound sales calls, marketing automation, campaign tracking, ivr, lead conversion, lead scoring, crm integration, lead reporting, lower cpl, cost per lead, lead generation & automation