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Aggregate Consumer Voice No Longer On Mute

White Paper Published By: Crimson Hexagon
Crimson Hexagon
Published:  Mar 06, 2013
Type:  White Paper
Length:  26 pages

The market as we know it is extremely efficient in adjusting the price of equity securities to reflect quarterly financial performance, and both positive and negative company press. At Crimson Hexagon, however, we contend that the market is much more inefficient in capturing the aggregate voice of the consumer. Most financial institutions today are numb to this voice and, as a result, evaluate an incomplete view of individual firms and industries. We were curious: how can we perform aggregate analysis of online consumer opinion to complement traditional market analysis and due diligence?



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aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions, voice of the consumer, internet marketing, marketing research