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Integrating Marketing Operations

White Paper Published By: SAS
Published:  Mar 20, 2013
Type:  White Paper
Length:  6 pages

Managing multichannel marketing programs is a complex task involving contributors and processes throughout the enterprise. One of its greatest challenges is translating corporate and marketing strategies into operational measures that demonstrably help achieve their objectives. To meet that challenge, strategies, planning and evaluation must be supported by an integrated intelligence and decision-making platform.

Tags : 
integrated marketing, marketing, multichannel, marketing technology, collaboration, email marketing, emerging marketing, social media, internet marketing, crm & customer care, marketing research, branding, data management/analytics, lead generation & automation, trade shows/events, other