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The Promise of Marketing Operations Management

White Paper Published By: SAS
Published:  Apr 29, 2013
Type:  White Paper
Length:  13 pages

In a webinar co-hosted with the Institute for International Research (IIR), Chetan Saiya of SAS described technologies and best practices that enable marketers to not only survive, but thrive, amid these challenges. Saiya’s advice stems from more than 14 years of SAS and Assetlink experience working with marketers and their vendors, suppliers and agencies in a variety of industries across the globe.

Tags : 
sas, marketing operations management, institute for international research, iir, chetan saiya, assetlink experience