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Smarter Marketing: Message, Process and Measurement to Deliver Sales Enablement

Webinar Published By: The SAVO Group
The SAVO Group
Published:  Jun 14, 2013
Type:  Webinar

Many marketers are aware of the sobering statistic that up to 90% of content created for sales support is ignored by the field and more than 74% of sellers re-write/create their own sales collateral. Learn why this is true and how you can align with your sales team to create content that is unique, relevant and exciting to a prospective buyer.

Watch this on-demand webinar, featuring sales and marketing alignment and messaging experts, Joellen Sorenson, Director Solutions Marketing, SAVO Group and Tim Riesterer, Chief Marketing and Strategy Officer at Corporate Visions, Inc., to learn how to avoid becoming part of the 90% by delivering compelling relevant content and delivering it to your sellers when and where they need it.

Learn how to:

  • Prescribe and align differentiated content to your seller based on their current deal progression
  • Enable configuration of contextually relevant content while protecting core messages
  • Measure your effectiveness so you can adapt, coach and grow 



Tags : 
savo group, on-demand webinar, volocity, visibility, control, sales support, traditional marketing