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Forrester: Top 10 Ways To Improve Digital Experiences

White Paper Published By: Adobe
Published:  Aug 22, 2013
Type:  White Paper
Length:  30 pages

Whenever we ask customer experience professional how important it is to improve their digital customer experiences, they reply emphatically, "It's critical!" But still firms struggle to identify what digital experience improvements they need to make - and, once that's nailed down, how exactly to make them. 

This report gives customer experience professionals the tools and processes they need to act on digital customer experience improvement across touchpoints like websites, mobile phones, and tablets. Forrester recommends 10 tactics for evaluating digital touchpoints and determining customers' needs, proven and emerging methodologies for redesigning digital interactions, and best practices for ensuring that your digital experiences support your business objectives.

Tags : 
customer experience management, digital experiences, customer experience, interactive marketing, customer experience/engagement