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7 Questions Every Advertiser Should Ask About Ad Performance

White Paper Published By: Quantcast
Quantcast
Published:  Oct 02, 2013
Type:  White Paper
Length:  3 pages

With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.



Tags : 
ad performance, converting prospects, prospecting, customer engagement, customer insights, data management/analytics