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Addressing Changing Customer Behavior

White Paper Published By: IBM
Published:  Nov 22, 2013
Type:  White Paper
Length:  11 pages

Since the Internet gave birth to the likes of e-commerce sites and social media, customers now more than ever expect businesses to go the extra mile. Reducing customer struggle in your web and mobile channels is no easy feat, but understanding customers is half the battle. By understanding what prompts customers to behave the way they do, businesses can improve the overall online customer experience.

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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience