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Mobile Marketing: The Time is Now

White Paper Published By: IBM
IBM
Published:  Feb 04, 2014
Type:  White Paper

Consumers are leveraging innovative and richly functional
mobile devices to become connected and empowered like
never before, reshaping the consumer/marketer relationship
and raising the stakes for marketers to utilize the mobile
channel to engage shoppers and drive revenue.
Consumers are now more comfortable using retailers’ mobile applications that can help them find specific products and brands, or just find their way around the brick and mortar store. So how are you reaching your consumers?



Tags : 
ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities