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Creating a Digital Strategy to Provide Exceptional Digital Experiences

White Paper Published By: IBM
IBM
Published:  Feb 14, 2014
Type:  White Paper
Length:  8 pages

People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned.  Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates.  Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.



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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing, emerging marketing, interactive marketing, crm & customer care