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Value of Social Data

White Paper Published By: Oracle
Oracle
Published:  Feb 26, 2014
Type:  White Paper
Length:  17 pages

This white paper offers a brief overview of how organizations can make best use of social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer-experience-management systems in near real time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.



Tags : 
oracle, srm, social, social data, enterprise, business intelligence, customer experience management, customer experience, customer relationships, marketing, social media, customer experience/engagement, market research, social media marketing, data management/analytics