> Gleanster Research > Pre-Purchase Checklist for Marketing Automation

Pre-Purchase Checklist for Marketing Automation

White Paper Published By: Gleanster Research
Gleanster Research
Published:  May 08, 2014
Type:  White Paper
Length:  8 pages

Adoption of marketing automation technology continues to heat up. Unfortunately, many organizations' effective use of this tool is not so hot. This Deep Dive highlights 5 major challenges organizations face with Marketing Automation, and provides a pre-purchase checklist to help ensure that the technology you invest in will pay off.

Tags : 
gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology