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Canadian Retail, Evolved: Leveraging New Digital Marketing Capabilities

White Paper Published By: Bronto
Bronto
Published:  Aug 14, 2014
Type:  White Paper
Length:  21 pages

Retail marketing is in a state of constant evolution, driven forward by the availability of disruptive technologies and the emergence of all new marketing channels. These changes happen all over the world, and in recent years, Canadian retailers have been able to capitalize on many of them.

Using research gathered at the 2014 eTail Canada Conference, this study evaluates the state of retail marketing in Canada. It assesses how well retailers are leveraging these new technologies and marketing channels, and also looks at how company structures are adapting to these changes.



Tags : 
retail marketing, digital marketing, marketing channels, canadian retail, e-commerce, multichannel offerings, email marketing, social media