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Best Practices for Setting Up a Lead Scoring System

White Paper Published By: Act-On
Act-On
Published:  Aug 18, 2014
Type:  White Paper
Length:  5 pages

Today’s marketing departments can ill afford to waste time chasing after the wrong prospects. Budgets are tight, marketing staffers are overworked, and marketing managers have their hands full running the show. But, by taking the time to set up a lead scoring system, you can assign points to potential prospects, target the attributes most often associated with serious customers, and more easily separate the wheat from the chaff.



Tags : 
act-on, marketing, lead scoring, prospects, automation, crm & customer care, marketing research