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Motivations in the Marketing Mix

White Paper Published By: Resonate Insights
Resonate Insights
Published:  Sep 05, 2014
Type:  White Paper
Length:  12 pages

Direct targeting of consumers based on their motivations increased message relevance. 

What? To establish relevance, Resonate enables direct targeting on values and purchase motivations in addition to traditional audience definitions like demographics and behaviors.

How? Advanced machine learning models, trained on hundreds of thousands of survey responses and content
signatures, can be applied to target 150 million online adults.

Why? As measured by trusted 3rd parties, targeted campaigns on motivations outperform other tactics and industry benchmarks.



Tags : 
direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software, business intelligence, market research