> IBM > Optimizing The E-Commerce Experience: Empower your employees to delight customers
 

Optimizing The E-Commerce Experience: Empower your employees to delight customers

White Paper Published By: IBM
IBM
Published:  Oct 06, 2014
Type:  White Paper
Length:  14 pages

This Aberdeen research paper describes how companies that empower line-of-business (LoB) employees to manage digital store content without relying on IT, achieve better return on marketing investments and create more engaging digital customer experiences.



Tags : 
e-commerce, lob employees, digital store content, marketing investments, emerging marketing, customer experience/engagement, marketing research, e-commerce solutions