> UnsubCentral > Going Beyond Email Compliance: 7 Surprising Use Cases for Email Suppression
 

Going Beyond Email Compliance: 7 Surprising Use Cases for Email Suppression

White Paper Published By: UnsubCentral
UnsubCentral
Published:  Oct 17, 2014
Type:  White Paper
Length:  8 pages

Marketers tend to think about suppression lists as the means to an end. Suppression lists make it possible to practice CAN-SPAM compliance, right? That makes them useful, but not exactly exciting…until you discover that suppression lists actually carry a lot of profit potential—apart from their role in handling opt-outs. Today, more retailers are discovering brand-building opportunities that come from the ability to suppress or exclude specific contacts at different email marketing junctures. Ready to be surprised? Download our e-book to find 7 interesting use cases on why suppression lists should go beyond opt-out lists and how to use your suppression list to increase ROI.



Tags : 
mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance, email marketing, emerging marketing, market research