> Yesler > The Modern Guide to B2B Marketing

The Modern Guide to B2B Marketing

White Paper Published By: Yesler
Published:  Oct 29, 2014
Type:  White Paper
Length:  104 pages

The world of marketing and selling to B2B technology buyers has changed. Where a buyer once engaged with various sellers to learn about their products and services, social media and online interactions now guide their purchasing decisions, and they’re halfway through that decision-making process before they even speak to sales. So what’s a B2B marketer to do? Download the Modern Guide to B2B Marketing to learn how you can:

  • Develop a buyer-centric marketing strategy
  • Work with sales to ensure no qualified lead gets left behind
  • Create and distribute content for every stage of the purchasing process
  • Select and deploy technology that makes it possible to stay in touch at every step of the journey
  • Demonstrate how investments in marketing can be tied to revenue

Tags : 
b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation