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Retail 2020: Reinventing Retailing Once Again

White Paper Published By: IBM
IBM
Published:  Oct 31, 2014
Type:  White Paper
Length:  12 pages

This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.



Tags : 
retail strategies, consumer shift, customer experience, retail industry, crm & customer care, marketing research, branding, sales