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Mix Optimization Takes Over Planning

White Paper Published By: Adobe
Published:  Nov 05, 2014
Type:  White Paper
Length:  10 pages

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why itís important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.

Read the Forrester report to see why: 

  • Lengthy planning cycles are becoming a thing of the past
  • Adaptive processes are replacing traditional planning
  • Combining data collection, analysis, and media buying is now a possibility

Tags : 
mix optimization, marketing platform, planning cycles, data collection, emerging marketing, customer experience/engagement, marketing research, data management/analytics