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Guide to Marketing Attribution

White Paper Published By: Quantcast
Quantcast
Published:  Jan 07, 2015
Type:  White Paper
Length:  4 pages

Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits.

Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.



Tags : 
marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing, marketing research