> Adobe > Digital Publication Platform Market Overview

Digital Publication Platform Market Overview

White Paper Published By: Adobe
Published:  Feb 03, 2015
Type:  White Paper
Length:  16 pages

Content marketing is helping to drive the way marketers are reaching out to customers and prospects. Many companies across all size classes are beginning to develop more digital content to help drive customer loyalty, engagement, and sales.

One way in which companies are doing this is by offering content marketing pieces through digital publications on mobile and tablet devices. Digital publishing allows for marketers to produce rich content in a style that is familiar and interactive for the end user.

Digital publications have even begun to move away from the marketing department and are now being used as a means of sales enablement, training, and informational publishing for organizations. 

This White Paper provides information on new trends and key findings of Digital Publication Platforms.

Download now to find out more.

Tags : 
digital publication platform, content marketing, social media, content management systems, interactive marketing, customer experience/engagement, reputation monitoring