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The Real World Of Real-Time Advertising

White Paper Published By: Quantcast
Published:  Feb 13, 2015
Type:  White Paper
Length:  6 pages

Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising.

This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together. 

Learn more about: 

  • The evolution of online advertising
  • How Real-Time Bidding (RTB) really works
  • Ad networks, ad exchanges, and other RTB partners

Tags : 
real-time advertising, advertising solutions, display advertising, rtb, emerging marketing, advertising agencies, business intelligence, market research