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5 Data-Backed Reasons Personalization Needs to Be Part of Your Marketing

White Paper Published By: Crownpeak
Crownpeak
Published:  Sep 08, 2015
Type:  White Paper
Length:  8 pages

The race is on for marketers to deliver more relevant user experiences through personalization! With this ever-increasing demand for great personalized experiences, it is safe to say that we are on the cusp of a revolutionary shift that will fundamentally change the web browsing experience.

Companies who lag behind, continuing to take a cookie-cutter approach by providing every visitor with the same experience will see higher bounce-rates, fewer pages per session, a decline in conversions and potentially a negative impact on revenue. Download our guide to find out more about the 5 reasons you can't wait any longer to personalize your marketing strategy.

Topics Include:
  • Greatest barriers to delivering personalized customer experiences
  • Using personalized content as a powerful conversion tool
  • Technology that can help you implement your personalized marketing strategy

Forrester Research. Make The Cloud A Foundation Of Your Digital Experience Platform Strategy. Ted Schadler, Mark Grannan and Anjali Yakkundi. Aug. 20, 2015.




Tags : 
crownpeak, web content management, web experience management, personalization, marketing, content marketing, content personalization, roi