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How Millennials Make Purchase Decisions Today

White Paper Published By: Affirm
Published:  Sep 16, 2015
Type:  White Paper

Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.

Tags : 
purchase decisions, purchasing power, millennial consumers, customer loyalty, customer experience/engagement