> Dun & Bradstreet > The Art of Using Data to Nurture Your Best Leads

The Art of Using Data to Nurture Your Best Leads

White Paper Published By: Dun & Bradstreet
Dun & Bradstreet
Published:  Oct 30, 2015
Type:  White Paper
Length:  22 pages

Marketers, discover how to use data to uncover the full potential of a lead.

The art of modern marketing isn’t in the data itself—it is in what you do with it. Learn how data can help you turn prospects into relationships, and use those relationships to drive revenue. In this e-book, you’ll find useful facts and fresh perspectives for practicing the art of data-inspired marketing, including:

  • Must-have customer data points for effective lead nurturing
  • Key questions for mastering the art of B2B segmentation
  • Why nurturing shouldn’t stop with a purchase—and how to work with sales on customer retention


Download your free e-book and start using data to discover the relationship inside every prospect!

Tags : 
hoover, data, lead, b2b, marketing, lead generation